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Typographic Design

By Mark Sanders

Typographic Design Architecture

Typographic Design

By Mark Sanders

0 - Default Title
Description
The bestselling introduction to designing the written word. Typographic Design: Form and Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves; in fact.Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. - Understand design factors as they relate to type - Explore communication and typographic messaging - Learn how typography has evolved, and where it is headed - Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on the project's overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer's arsenal, and Typographic Design is the complete, practical introduction.
Product details
Binding:
Paperback
Edition:
7
Number of Pages:
368
Release Date:
2018-03-13
Publication Date:
2018-02-13
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1119312566
ISBN13:
9781119312567
GPSR Manufacturer Reference:
[email protected]
Weight:
1131 g
Height:
215 cm
Width:
274 cm
Thickness:
22 cm
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