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The Big Mo

By Mark Roeder

The Big Mo

By Mark Roeder

0 - Default Title
Description
News cycles move faster now than ever before technology allows us to connect with others in seconds and markets crumble faster than ever. Amidst it all we've come to accept - even expect - that events will continue to accelerate and have an ever greater impact: that the next disaster will always be bigger than the last that more money than ever will be made in business.
Welcome to the new world in which momentum is the driving force behind everything.
Drawing on the latest research by economists and scientists as well as real-life examples Mark Roeder charts the unstoppable rise of the Big Mo. He reveals why momentum was the real driver of the global financial crisis and how this mysterious force is also at work in spheres as diverse as the media politics and the environment.
This provocative book is essential reading for anyone who wants to understand the dangers of 'going with the flow' and harness the power of positive momentum.
Product details
Binding:
Paperback
Number of Pages:
370
Release Date:
2011-02-03
Publication Date:
2011-02-03
Publisher:
Virgin Books
Languages:
Original: English
ISBN10:
0753539373
ISBN13:
9780753539378
GPSR Manufacturer Reference:
[email protected]
Weight:
503 g
Height:
135 cm
Width:
216 cm
Thickness:
22 cm
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