Leveraging Brands in Sport Business

Name: Leveraging Brands in Sport Business
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Mark Pritchard

0 - Default Title

Description

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Product details

Edition:

1

Number of Pages:

262

Release Date:

2013-08-09

Publication Date:

2013-08-09

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0415534844

ISBN13:

9780415534840

GPSR Manufacturer Reference:

[email protected]

Weight:

694 g

Height:

183 cm

Width:

260 cm

Thickness:

19 cm

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