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For God, Country & Coca-Cola

By Mark Pendergrast

For God, Country & Coca-Cola Business, Finance & Career

For God, Country & Coca-Cola

By Mark Pendergrast

- Default Title
Description
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
560
Release Date:
2013-05-14
Publication Date:
2013-05-14
Publisher:
Basic Books
Languages:
Original: English
ISBN10:
0465029175
ISBN13:
9780465029174
Minimum Reading Age:
13
Maximum Reading Age:
99
Weight:
710 g
Height:
151 cm
Width:
233 cm
Thickness:
45 cm
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