Strategic Management of International E-Commerce Firms

Name: Strategic Management of International E-Commerce Firms
Brand: Springer Vieweg
Availability: OutOfStock
Rating: 5 (1 reviews)

By Marius Müller

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Description

Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms’ Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 2: Determinants of Wolly Owned Foreign Direct Investments in E-Commerce Firms: A Hierarchical Country- and Firm-Level Analysis.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 3: Effects of International E-Commerce Firms’ Depth versus Breadth of Control on Foreign Sales Performance and the Role of Market Size and Growth as Context Factors.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Final Remarks.- Discussion and Conclusions.- Limitations and Further Research.- References.

Product details

Binding:: Paperback
Number of Pages:: 192
Release Date:: 2025-10-02
Publication Date:: 2025-10-02
Publisher:: Springer Vieweg
Languages:: Original: English
ISBN10:: 3658496797
ISBN13:: 9783658496791
GPSR Manufacturer Reference:: [email protected]
Weight:: 256 g
Height:: 148 cm
Width:: 210 cm
Thickness:: 11 cm

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