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Management communication as a strategic lever

By Mariska Verhoeven

Management communication as a strategic lever

By Mariska Verhoeven

0 - Default Title
Description
Leadership communication has become a central part of internal communication and an important tool for pursuing strategic corporate goals and positioning the company against the competition. It is becoming increasingly important, particularly in the context of digital transformation and in challenging corporate situations. Using various communication tools, relevant internal stakeholders can not only be informed, but also motivated and mobilized for change processes. This book deals with the management communication of Chief Executive Officers (CEO) and Chief Communications Officers (CCO) in Swiss companies in the IT sector and shows how they can be used to achieve their goals: CEOs and CCOs place a clear emphasis on digital communication with social media and online media in their internal communication activities, because this has enabled them to provide employees with the latest information very quickly and regardless of time and location.
Product details
Binding:
Paperback
Number of Pages:
88
Release Date:
2025-11-27
Publication Date:
2025-11-27
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209396011
ISBN13:
9786209396014
GPSR Manufacturer Reference:
[email protected]
Weight:
149 g
Height:
150 cm
Width:
220 cm
Thickness:
6 cm
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