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The Power of Consumer Creativity

By Marie Taillard

The Power of Consumer Creativity

By Marie Taillard

- Default Title
Description
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation.
Product details
Number of Pages:
212
Release Date:
2025-08-22
Publication Date:
2025-08-22
Publisher:
Springer
Languages:
Original: English
ISBN10:
303196246X
ISBN13:
9783031962462
GPSR Manufacturer Reference:
[email protected]
Weight:
391 g
Height:
153 cm
Width:
216 cm
Thickness:
17 cm
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