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The Web Copy That Sells

By Maria Veloso

Product Image: The Web Copy That Sells

The Web Copy That Sells

Only 1 item left in stock
Description
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade. In Web Copy That Sells, you'll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell.
Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
322
Release Date:
2018-03-06
Publication Date:
2013-02-15
Publisher:
AMACOM
Languages:
Original: English
ISBN10:
0814432514
ISBN13:
9780814432518
GPSR Manufacturer Reference:
[email protected]
Weight:
604 g
Height:
191 cm
Width:
235 cm
Thickness:
18 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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