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Multicultural Perspectives in Customer Behaviour

By Maria Piacentini

Product Image: Multicultural Perspectives in Customer Behaviour

Multicultural Perspectives in Customer Behaviour

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Description
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
Product details
Edition:
1
Number of Pages:
184
Release Date:
2012-08-04
Publication Date:
2012-06-18
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415628903
ISBN13:
9780415628907
GPSR Manufacturer Reference:
[email protected]
Weight:
552 g
Height:
183 cm
Width:
260 cm
Thickness:
15 cm
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