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Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making

By Maria Navarro

Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making Law

Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making

0 - Default Title
Description
The book explains how neuromarketing uses neuroscience to understand how emotions, memory and unconscious processes influence purchasing decisions. It shows how emotions guide attention and advertising recall, how memory affects brand loyalty, and how multisensory experiences improve positioning. It also analyzes the heuristics and factors that influence impulsive and rational decisions, and how companies can use these tools to create more effective campaigns and innovate in consumer experiences, always with an ethical and responsible application.
Product details
Binding:
Paperback
Number of Pages:
56
Release Date:
2026-01-31
Publication Date:
2026-01-31
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209582613
ISBN13:
9786209582615
GPSR Manufacturer Reference:
[email protected]
Weight:
102 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
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