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Emotion gestalten

By Mareike Roth

Emotion gestalten Architecture

Emotion gestalten

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Description
A firm's brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The "emotion grid" and "design elements" tools aid practical implementation of fundamental design components (form, color, materials).
Product details
Edition:
1
Number of Pages:
224
Release Date:
2014-03-31
Publication Date:
2014-03-31
Publisher:
Birkhäuser Verlag GmbH
Languages:
Original: German
ISBN10:
3038215074
ISBN13:
9783038215073
Weight:
701 g
Height:
177 cm
Width:
226 cm
Thickness:
25 cm
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