The Global Management of Creativity

Name: The Global Management of Creativity
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Marcus Wagner

0 - Default Title

Description

This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion.
The Global Management of Creativity gives a clear framework for analysing creativeness and cultural aspects in organizations in an international context, and to pinpoint important key elements that should be tracked. Comprising of expert contributions and written by a wide array of leading scholars in economics, international business, management of innovation and creativity, this edited book is an insightful resource.

Product details

Edition:

1

Number of Pages:

206

Release Date:

2016-12-02

Publication Date:

2016-11-24

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1138910163

ISBN13:

9781138910164

GPSR Manufacturer Reference:

[email protected]

Weight:

479 g

Height:

161 cm

Width:

240 cm

Thickness:

16 cm

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