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Marketing : études de cas corrigées

By Marc Pointet

Marketing : études de cas corrigées

Only 1 item left in stock
Description
Expose la méthodologie de l'étude de cas en marketing. Présente des fiches de synthèse sur les concepts clés et sur le déroulement logique d'une démarche de résolution sur les principales problématiques commerciales. Décrit des études de situations réelles dans des contextes variés avec propositions de solutions. ©Electre 2025
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
329
Release Date:
2003-07-03
Publication Date:
2003-07-03
Publisher:
Editions d'Organisation
Languages:
Published: French, Original: French
ISBN10:
2708128787
Weight:
660 g
Height:
240 cm
Width:
170 cm
Thickness:
31 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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