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The business case for corporate societal engagement

By Manuela Weber

The business case for corporate societal engagement Law

The business case for corporate societal engagement

Only 1 item left in stock
Description
Current sustainability and CSR (Corporate Social Responsibility) research is well advanced in terms of the integration of ecological issues into business management. However, the exploration of strategic approaches to tackle the social dimension of sustainability has been largely neglected. This is especially true for the management of a company's engagement in society through, for example, donations, partnerships with NGOs, or employee volunteering. Building upon the latest academic discussion debating whether corporate societal engagement can create significant benefits for a company as well as society if managed strategically, Manuela Weber explores value creating societal strategy options. She shows how managers can develop these strategies and evaluate societal activities by assessing the actual business and societal benefits. A case study conducted with a European health care company provides guidance to managers how to apply the theoretical concepts into practice. This book is targeted at sustainability and CSR researchers as well as practitioners who are searching for ways to seize the full potential of their societal engagement.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
304
Release Date:
2008-08-12
Publication Date:
2008-08-12
Publisher:
Oekom Verlag GmbH
Languages:
Original: English
ISBN10:
3865811051
ISBN13:
9783865811059
Weight:
535 g
Height:
173 cm
Width:
241 cm
Thickness:
24 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzODY1ODExMDU5

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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