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Texts, images, dialogues

By Manuel Wille

Texts, images, dialogues

By Manuel Wille

0 - Default Title
Description
For many decades, McDonald's has been one of the largest and most successful fast food chains in the world. The company regularly attracts public attention with its multimedia advertising campaigns and knows how to develop and implement particularly effective marketing strategies. This paper examines three different advertising messages - a television commercial, a radio commercial and a Facebook post - that promote the same product: the 'McBrezel' burger. The multimodal analysis reveals the linguistic and non-linguistic strategies used in advertising and illustrates the interplay between language, image, sound and hypertext. The results allow conclusions to be drawn about the cumulative effect of the sign modalities used and raise awareness of a linguistic analysis method that is not limited to the consideration of linguistic features.
Product details
Binding:
Paperback
Number of Pages:
120
Release Date:
2026-02-20
Publication Date:
2026-02-20
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209661599
ISBN13:
9786209661594
GPSR Manufacturer Reference:
[email protected]
Weight:
197 g
Height:
150 cm
Width:
220 cm
Thickness:
8 cm
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