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Marketing Research: An applied approach

Marketing Research: An applied approach

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Description
A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.
Product details
Binding:
Paperback
Edition:
5
Number of Pages:
976
Release Date:
2017-07-18
Publication Date:
2017-07-18
Publisher:
Pearson
Languages:
Published: English, Original: English
ISBN10:
1292103124
Weight:
1792 g

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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