Placeholder text
Essentials of Marketing Research, Global Edition
Only 1 item left in stock
Description
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titlesBasic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientationauthor Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
432
Release Date:
2014-06-19
Publication Date:
2014-06-26
Publisher:
Pearson Education Limited
Languages:
Original:
English
ISBN10:
1292060166
ISBN13:
9781292060163
GPSR Manufacturer Reference:
Weight:
894 g
Height:
277 cm
Width:
219 cm
Thickness:
18 cm
Condition
Show more
Show less
Show more
Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€50,49