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MBA Marketing

By Malcolm McDonald

MBA Marketing

By Malcolm McDonald

0 - Default Title
Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
544
Release Date:
2013-12-11
Publication Date:
2013-12-11
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
1137300299
ISBN13:
9781137300294
GPSR Manufacturer Reference:
[email protected]
Weight:
816 g
Height:
156 cm
Width:
234 cm
Thickness:
29 cm
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