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Marketing Plans Trp

By Malcolm McDonald

Marketing Plans Trp

By Malcolm McDonald

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Description
Marketing Plans Tutor Resource Pack contains chapter-by-chapter tutor guidance notes to aid tutors using the Marketing Plans textbook. Fully revised and updated to accompany the 4th edition of the textbook, it provides examples of real marketing plans as well as case studies with accompanying tutor notes. There are also two interactive tutorial disks featuring the Boston Consulting Group Matrix and the Directional Policy Matrix. This is an excellent resource for all CIM tutors to aid their teaching of marketing courses.The pack can be ringbound for easy photocopying and* 64 OHT masters* Case studies, including 5 completely new studies* Model answers* Key terms* Teaching suggestions* Revision questions* Student exercisesFully updated and revised to accompany the Fourth edition textbookContains chapter-by-chapter guidanceProvides examples of real marketing plans
Product details
Number of Pages:
408
Release Date:
2002-11-01
Publication Date:
2002-11-01
Publisher:
Butterworth-Heinemann Ltd
Languages:
Published: English, Original: English
ISBN10:
0750659211
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