PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS

Name: PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS
Brand: LAP LAMBERT Academic Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Makhliyo Sherkulova

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Description

This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach, drawing on pragmatic, cultural, and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design, using data gathered from various sources such as media, TV, internet sources. By providing a comprehensive analysis of speech acts, conversational maxims, semantic motivation, changes of meaning in advertising slogans, the study will contribute to a deeper understanding of mechanisms used in advertising slogans.

Product details

Binding:: Paperback
Number of Pages:: 92
Release Date:: 2025-04-10
Publication Date:: 2025-04-10
Publisher:: LAP LAMBERT Academic Publishing
Languages:: Original: English
ISBN10:: 6208441684
ISBN13:: 9786208441685
GPSR Manufacturer Reference:: [email protected]
Weight:: 155 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 6 cm

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