Managing Innovation Adoption

Name: Managing Innovation Adoption
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Majharul Talukder

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Description

When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of in

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 228
Publisher:: Routledge
Publication Date:: 2020-06-30
ISBN / EAN:: 9780367600792
Weight:: 415 g
Dimensions:: 17/25/1 cm
GPSR Manufacturer Reference:: [email protected]

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