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Digital communication services offered by financial companies

By Maike Schmillen

Digital communication services offered by financial companies

0 - Default Title
Description
This paper examines how young adults between the ages of 19 and 25 obtain information on finance-related topics and how financial companies use their digital communication channels to become part of the information repertoire of young adults on finance-related topics. In August 2016, twelve guided interviews were conducted with four academics with a focus on economics, four academics without such a focus, and four non-academics. It became clear that young adults aged between 19 and 25 use digital communication services to cope with numerous life situations, including searching for and receiving information. With regard to searching for and receiving information on finance-related topics, it was shown that the age group exhibits different information behaviour on these topics depending on their educational background.
Product details
Binding:
Paperback
Number of Pages:
92
Release Date:
2025-07-27
Publication Date:
2025-07-27
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6200733333
ISBN13:
9786200733337
GPSR Manufacturer Reference:
[email protected]
Weight:
155 g
Height:
150 cm
Width:
220 cm
Thickness:
6 cm
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