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Basics Advertising 03: Ideation

By Nik Mahon

Basics Advertising 03: Ideation

By Nik Mahon

0 - Default Title
Description
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
184
Release Date:
2011-09-26
Publication Date:
2011-09-26
Publisher:
Bloomsbury Publishing PLC
Languages:
Original: French
ISBN10:
2940411506
ISBN13:
9782940411504
GPSR Manufacturer Reference:
[email protected]
Weight:
508 g
Height:
164 cm
Width:
235 cm
Thickness:
18 cm
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