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Religion as Brand

By Razieh Mahdieh

Religion as Brand

By Razieh Mahdieh

0 - Default Title
Description
Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.
Product details
Number of Pages:
254
Release Date:
2024-12-15
Publication Date:
2024-12-15
Publisher:
Lexington Books
Languages:
Original: English
ISBN10:
1666941549
ISBN13:
9781666941548
GPSR Manufacturer Reference:
[email protected]
Weight:
568 g
Height:
157 cm
Width:
235 cm
Thickness:
20 cm
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