Placeholder text

Go to cart

Marketing Alignment

By Mac McKinley

Marketing Alignment

By Mac McKinley

0 - Default Title
Description
This guide will explain the crucial importance of sales and marketing alignment. Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of your target market. Marketing inconsistencies result in expenses most businesses cannot afford. Every executive, from CEOs to the senior VPs, should read this book and implement a marketing alignment program if they expect to succeed and achieve some level of market leadership. Advertising legend Leo Burnett once said, "It is essential for a brand to maintain a consistent face in every aspect of the media: in classical advertising, at point of purchase, through mailings, or even touch-screen interactive shopping." This book expands on that philosophy and threads it into every company message broadcast, written or spoken, from inside or outside the organization.
Product details
Binding:
Paperback
Number of Pages:
208
Release Date:
2002-11-01
Publication Date:
2002-11-15
Publisher:
Hats Off Books
Languages:
Original: English
ISBN10:
1587361183
ISBN13:
9781587361180
GPSR Manufacturer Reference:
[email protected]
Weight:
346 g
Height:
152 cm
Width:
229 cm
Thickness:
12 cm
Buy on Amazon
Currently sold out