Place Branding and Marketing from a Policy Perspective

Name: Place Branding and Marketing from a Policy Perspective
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Vincent Mabillard

0 - Default Title

Description

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

354

Release Date:

2025-06-27

Publication Date:

2025-06-27

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032260351

ISBN13:

9781032260358

GPSR Manufacturer Reference:

[email protected]

Weight:

538 g

Height:

156 cm

Width:

234 cm

Thickness:

19 cm

Buy on Amazon

Currently sold out