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Variable Quality in Consumer Theory

By Wadman, W. M.

Variable Quality in Consumer Theory Social Sciences

Variable Quality in Consumer Theory

0 - Default Title
Description
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.
Product details
Edition:
illustrated
Number of Pages:
336
Release Date:
2000-05-01
Publication Date:
1999-08-31
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0765604647
ISBN13:
9780765604644
GPSR Manufacturer Reference:
[email protected]
Weight:
828 g
Height:
183 cm
Width:
260 cm
Thickness:
23 cm
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