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Modern Competitive Analysis

By Oster, Sharon M.

Product Image: Modern Competitive Analysis

Modern Competitive Analysis

Only 1 item left in stock
Description
Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow.
Product details
Edition:
3
Number of Pages:
448
Release Date:
1999-03-25
Publication Date:
1999-03-25
Publisher:
OXFORD UNIV PR
Languages:
Original: English
ISBN10:
019511941X
ISBN13:
9780195119411
GPSR Manufacturer Reference:
[email protected]
Weight:
834 g
Height:
161 cm
Width:
240 cm
Thickness:
29 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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