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The Global Corporate Brand Book

By M. Morley

The Global Corporate Brand Book Law

The Global Corporate Brand Book

- Used - good
Description
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Product details
Edition:
1
Number of Pages:
230
Release Date:
2009-05-14
Publication Date:
2009-05-14
Publisher:
Palgrave MacMillan UK
Languages:
Original: English
ISBN10:
1403996636
ISBN13:
9781403996633
GPSR Manufacturer Reference:
[email protected]
Weight:
523 g
Height:
164 cm
Width:
242 cm
Thickness:
22 cm
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