Placeholder text

Go to cart

Sports Marketing

By Lyberger, Mark R.

Sports Marketing Business, Finance & Career

Sports Marketing

0 - Default Title
Description
This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.
Product details
Binding:
Paperback
Edition:
6
Number of Pages:
810
Release Date:
2021-11-30
Publication Date:
2021-11-30
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0367141655
ISBN13:
9780367141653
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
10
Maximum Reading Age:
80
Weight:
1370 g
Height:
170 cm
Width:
244 cm
Thickness:
43 cm
Buy on Amazon
Currently sold out