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Entrepreneurial Strategies

By Luiz Mesquita

Entrepreneurial Strategies book

Entrepreneurial Strategies

0 - Default Title
Description
Many multinational corporations are now investing in emerging market economies, (EMEs). At the same time, within these countries, local entrepreneurs are starting up new ventures or looking to expand existing businesses. Yet the rate of new venture failures in these markets is high. This book suggests that the best way for companies operating in EMEs to find a distinctive and sustainable market position is to address what is unique and valuable in the EME itself.

The book presents a series of studies from different scholars, which help readers to understand the distinctive nature of EMEs. The contributors consider how entrepreneurial activities are successfully carried out in EMEs, how these activities can take advantage of new technologies, and what the main constraints are. Each article is written in an accessible style, free from jargon, making the collection suitable for readers with no prior technical knowledge.
Product details
Edition:
1
Number of Pages:
256
Release Date:
2006-08-04
Publication Date:
2006-08-28
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1405141670
ISBN13:
9781405141673
GPSR Manufacturer Reference:
[email protected]
Weight:
603 g
Height:
178 cm
Width:
254 cm
Thickness:
24 cm
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