International Business Development

Name: International Business Development
Brand: Springer VS
SKU: 9783658332204-V
Price: 20.49 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Ludwig Martin

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Description

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 284
Publisher:: Springer VS
Publication Date:: 2021-07-02
ISBN / EAN:: 9783658332204
Weight:: 481 g
Dimensions:: 17/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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