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The Power of Experiments

By Michael Luca

The Power of Experiments

By Michael Luca

0 - Default Title
Description
How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world. Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
Product details
Binding:
Paperback
Number of Pages:
232
Release Date:
2021-03-02
Publication Date:
2021-03-02
Publisher:
MIT Press
Languages:
Original: English
ISBN10:
0262542277
ISBN13:
9780262542272
GPSR Manufacturer Reference:
[email protected]
Weight:
318 g
Height:
150 cm
Width:
225 cm
Thickness:
12 cm
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