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Marketing Management

By Visconti, Luca M.

Product Image: Marketing Management

Marketing Management

By Visconti, Luca M.

- Default Title
Description
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
Product details
Edition:
2
Number of Pages:
566
Release Date:
2020-05-25
Publication Date:
2020-05-20
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138561401
ISBN13:
9781138561403
GPSR Manufacturer Reference:
[email protected]
Weight:
1246 g
Height:
183 cm
Width:
260 cm
Thickness:
35 cm
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