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The Customer-Driven Playbook

By Travis Lowdermilk

Product Image: The Customer-Driven Playbook

The Customer-Driven Playbook

Only 1 item left in stock
Description
"Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action."--
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
251
Release Date:
2017-06-30
Publication Date:
2017-07-25
Publisher:
O'Reilly Media
Languages:
Original: English
ISBN10:
149198127X
ISBN13:
9781491981276
GPSR Manufacturer Reference:
[email protected]
Weight:
449 g
Height:
177 cm
Width:
233 cm
Thickness:
17 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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