Placeholder text
The Curve
Only 1 item left in stock
Description
In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?
The answer is the Curve.
Whatever business or creative field you are in Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities you'll build relationships with your audience and your fans who'll want more of what they love.
With stories ranging from musicians and artists to gaming and flour companies from Kickstarter to Angry Birds The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer.
'A neatly forged comprehensive model any business can lucratively exploit' -Observer
'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan editor WIRED
+ cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD With text below reading: FREE EBOOK AVAILABLE NOW
Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog GAMESbrief is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly nDreams and Square Enix (creators of Tomb Raider) as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch Wired and the Wall Street Journal. He lives in London.
@nicholaslovellwww.nicholaslovell.com
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
274
Release Date:
2014-05-01
Publication Date:
2014-05-01
Publisher:
Penguin
Languages:
Original:
English
ISBN10:
0670923214
ISBN13:
9780670923212
GPSR Manufacturer Reference:
Weight:
330 g
Height:
129 cm
Width:
198 cm
Thickness:
16 cm
Condition
Show more
Show less
Show more
Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€2,99