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The McGraw-Hill 36-Hour Course
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Description
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing
Online Public Relations
Earn a Certificate of Achievement Through A Free Online Examination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
272
Release Date:
2011-01-18
Publication Date:
2011-01-18
Publisher:
McGraw Hill
Languages:
Original:
English
ISBN10:
0071743863
ISBN13:
9780071743860
GPSR Manufacturer Reference:
Weight:
399 g
Height:
152 cm
Width:
229 cm
Thickness:
15 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€1,69