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International Marketing

By Walsh, Lorena S.

International Marketing

By Walsh, Lorena S.

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Description
This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
320
Release Date:
1993-12-01
Publication Date:
1993-12-01
Publisher:
Macdonald & Evans
Languages:
Published: English, Original: English
ISBN10:
0712109811
Minimum Reading Age:
6
Maximum Reading Age:
11
Weight:
422 g
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