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Strategic Alliances

By Peter Lorange

Product Image: Strategic Alliances

Strategic Alliances

By Peter Lorange

0 - Default Title
Description
Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:
    -
    - An analysis of over 30 alliances in the US, Japan and Europe.
    - A blueprint for successfully forming and implementing an alliance.
    - Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
304
Release Date:
1993-10-07
Publication Date:
1993-12-08
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1557864977
ISBN13:
9781557864970
GPSR Manufacturer Reference:
[email protected]
Weight:
496 g
Height:
152 cm
Width:
229 cm
Thickness:
18 cm
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