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Crawl, Walk, Run

By Michael Loban

Crawl, Walk, Run Business, Finance & Career

Crawl, Walk, Run

Only 1 item left in stock
Description
In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working? Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky, Michael Loban, and contributors from the InfoTrust team (Amin Shawki, Andy Gibson, Ariel Opelt, Brad Prenger, Chris Vaughan, Kent Oldham, Lucas Long, Melanie Bowles, Pam Castricone, Tyler Blatt, and Stacey Shiring) discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. You'll also learn why Google Marketing Platform dominates the industry, how elements like Google Analytics 360 and Google Optimize 360 work together, and how data governance is implemented to properly follow new privacy guidelines (such as the California Consumer Privacy Act, or CCPA).
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
278
Release Date:
2020-09-25
Publication Date:
2020-10-06
Publisher:
Lioncrest Publishing
Languages:
Original: English
ISBN10:
1544509871
ISBN13:
9781544509877
Weight:
328 g
Height:
141 cm
Width:
210 cm
Thickness:
20 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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