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The Rise of Brands

By Liz Moor

The Rise of Brands Social Sciences

The Rise of Brands

0 - Default Title
Description
Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.
Product details
Edition:
illustrated
Number of Pages:
402
Release Date:
2007-10-01
Publication Date:
2007-10-01
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
1845203836
ISBN13:
9781845203832
Weight:
766 g
Height:
161 cm
Width:
240 cm
Thickness:
26 cm
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