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Buyology

By Martin Lindstrom

Product Image: Buyology

Buyology

11 - Used - good
Description
Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Buyology reveals for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Product details
Binding:
Paperback
Number of Pages:
272
Release Date:
2009-05-07
Publication Date:
2009-05-07
Publisher:
Random House UK Ltd
Languages:
Original: English
ISBN10:
1847940137
ISBN13:
9781847940131
GPSR Manufacturer Reference:
[email protected]
Weight:
199 g
Height:
128 cm
Width:
198 cm
Thickness:
22 cm

Condition

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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11 - Used - good

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