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Buyology

By Martin Lindstrom

Product Image: Buyology

Buyology

Only 1 item left in stock
Description
NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study-a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest-and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can "cool" brands trigger our mating instincts? • Can our other senses-smell, touch, and sound-be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced-or turned off-by marketers' relentless attempts to win our loyalty, our money, and our minds.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
254
Release Date:
2010-02-02
Publication Date:
2010-02-28
Publisher:
Random House LLC US
Languages:
Original: English
ISBN10:
0385523890
ISBN13:
9780385523899
GPSR Manufacturer Reference:
[email protected]
Weight:
228 g
Height:
132 cm
Width:
202 cm
Thickness:
19 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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