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Brandwashed

By Martin Lindstrom

Product Image: Brandwashed

Brandwashed

Only 1 item left in stock
Description
Marketing visionaryMartin Lindstrom has been on the front line of the branding for over twenty years. InBrandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual menreallythink about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more.Brandwashedis a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2012-01-03
Publication Date:
2012-01-03
Publisher:
Kogan Page Ltd
Languages:
Original: English
ISBN10:
0749465042
ISBN13:
9780749465049
GPSR Manufacturer Reference:
[email protected]
Weight:
350 g
Height:
152 cm
Width:
230 cm
Thickness:
28 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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