Brandwashed

Name: Brandwashed
Brand: Kogan Page Ltd
SKU: 9780749465049-G
Price: 3.49 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Martin Lindstrom

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Description

Marketing visionaryMartin Lindstrom has been on the front line of the branding for over twenty years. InBrandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual menreallythink about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more.Brandwashedis a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 288
Publisher:: Kogan Page Ltd
Publication Date:: 2012-01-03
ISBN / EAN:: 9780749465049
Weight:: 350 g
Dimensions:: 15/23/3 cm
GPSR Manufacturer Reference:: [email protected]

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