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Brandwashed

By Martin Lindstrom

Brandwashed Business, Finance & Career

Brandwashed

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Description
Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our minds, and persuade us to buy.
Product details
Binding:
Paperback
Number of Pages:
304
Release Date:
2011-09-20
Publication Date:
2011-09-30
Publisher:
Random House LCC US
Languages:
Original: English
ISBN10:
0307956326
ISBN13:
9780307956323
Weight:
395 g
Height:
156 cm
Width:
233 cm
Thickness:
25 cm
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