Policy and Marketing Strategies for Digital Media

Name: Policy and Marketing Strategies for Digital Media
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Yu-Li Liu

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Description

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Product details

Edition:: illustrated
Number of Pages:: 328
Release Date:: 2014-04-28
Publication Date:: 2014-04-28
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 0415747716
ISBN13:: 9780415747714
GPSR Manufacturer Reference:: [email protected]
Weight:: 627 g
Height:: 157 cm
Width:: 235 cm
Thickness:: 22 cm

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