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The Design Thinking Playbook

By Michael Lewrick

Product Image: The Design Thinking Playbook

The Design Thinking Playbook

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Description
"This book is THE best definition of Design Thinking that I have seen." — Kees Dorst, author of Frame Innovation "The Design Thinking Playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution." — Nigel Cross, author of Design Thinking: Understanding how designers think and work "Worthwhile because of the authors, the structure and the contents. (...) Despite the playful presentation, the team succeeded to work out a surprisingly profound book." — Harvard Business Manager The Design Thinking Playbook will help individuals, teams, and organizations: - Apply design thinking tools and methods in the right context—especially to digital products and services - Understand the latest advances in design thinking coming out of Stanford's d.school - Build awareness for user-centricity - Apply design thinking to the challenges of digital transformation in organizations - Combine Design Thinking with Systems Thinking and Big Data Analytics
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
352
Release Date:
2018-06-29
Publication Date:
2018-07-31
Publisher:
Wiley John + Sons
Languages:
Original: English
ISBN10:
1119467470
ISBN13:
9781119467472
GPSR Manufacturer Reference:
[email protected]
Weight:
945 g
Height:
189 cm
Width:
241 cm
Thickness:
22 cm
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