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Absolut Book.: The Absolut Vodka Advertising Story

By Lewis, Richard W.

Absolut Book.: The Absolut Vodka Advertising Story

Only 2 items left in stock
Description
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
Product details
Binding:
Paperback
Number of Pages:
288
Release Date:
1996-10-15
Publication Date:
1996-10-15
Publisher:
Tuttle Publishing
Languages:
Published: English, Original: English
ISBN10:
1885203292
ISBN13:
9781885203298
Weight:
1451 g
Height:
29.2 cm
Width:
22.8 cm
Thickness:
1.7 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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