Marketing

Name: Marketing
Brand: McGraw-Hill Education - Europe
Availability: OutOfStock
Rating: 5 (1 reviews)

By Michael Levy

0 - Default Title

Description

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

Product details

Edition:

1

Number of Pages:

640

Release Date:

2007-02-20

Publication Date:

2007-02-01

Publisher:

McGraw-Hill Education - Europe

Languages:

Original: English

ISBN10:

0073049026

ISBN13:

9780073049021

Weight:

1138 g

Height:

212 cm

Width:

265 cm

Thickness:

29 cm

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