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Lead Markets in Age-Based Innovations

By Nils Levsen

Product Image: Lead Markets in Age-Based Innovations

Lead Markets in Age-Based Innovations

By Nils Levsen

0 - Default Title
Description
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
360
Release Date:
2015-03-19
Publication Date:
2015-03-19
Publisher:
Springer Gabler
Languages:
Original: English
ISBN10:
3658088141
ISBN13:
9783658088149
GPSR Manufacturer Reference:
[email protected]
Weight:
466 g
Height:
148 cm
Width:
210 cm
Thickness:
20 cm
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